A Contemporary Approach to Organic and Ayurvedic Retail Space
PROJECT NAME
Sri Sri Tattva Store
LOCATION
Jayanagar. Bengaluru , INDIA
ARCHITECT
OORVI Designs
CLIENT/OWNER
Sriveda Sattva Pvt Ltd
PROJECT TYPE
Retail
SIZE
950 sq. feet
YEAR COMPLETED
2022
TEAM
Arjun Nambiar, Akshay Surve, Srishti Sharma
PROJECT STATUS
Built
The Brief:
OORVI Designs received a commission to re-envision the flagship store for organic, natural, and premium Ayurvedic products and wellness solutions. Situated in the vibrant heart of Jayanagar, Bengaluru, the 950-square-foot unit space presented an opportunity for revitalization. With the brand's existing store enjoying considerable success, the objective was to cultivate a fresh identity for the flagship location, enhancing its physical presence and broadening its customer base. Against a backdrop of historical romanticism within the Ayurvedic retail landscape, the aim was to fill a noticeable void where traditional outlets intersect with contemporary design philosophies. Collaborating with Sri Sri Tattva, the aspiration was to infuse the flagship store with a youthful energy, redefining the narrative of Ayurveda in a modern context.
The Problem Statement
The existing retail space adhered to a conventional spatial model focused primarily on efficiency, yet lacked a distinctive and memorable character. Recognizing the significance of crafting a compelling store identity, our approach involved reimagining familiar elements drawn from typical organic and Ayurveda stores, as well as street booths by reinterpretation aimed to provide customers with an immersive and refreshing experience, departing from conventional norms while retaining a sense of familiarity.
Our goal was to establish a thriving, customer-centric retail environment by addressing challenges such as cluttered layouts, inadequate lighting, the absence of visual hierarchy, inconsistent branding, and neglecting the customer experience.
This project draws inspiration from a fusion of tradition and innovation, aiming to offer a fresh perspective on the conventional. Embracing an inside-out expression, the design concept revolves around vibrant and bold color usage, departing from the typical aesthetics of retail stores in the city. The focus lies on crafting unique experiences that embody the brand's essence, with interiors designed to elevate the atmosphere in alignment with the philosophy of the products and the preferences of the store's clientele.
We curated a material mood board to establish a unified visual strategy, guaranteeing consistent application of brand elements across various touchpoints. The store design, vibrant and refined, aims to evoke a market-like ambiance with a contemporary and sleek aesthetic.
The product display system transcends mere functionality to become an interactive element within the space. Designed for physical maneuverability, it offers a dynamic and engaging alternative to traditional shelving systems. The objective was to establish interior brand guidelines through modular categorization of products and merchandise. These flexible modules afford users the opportunity for adaptation, replication, and relocation, facilitating rapid transformation of visual layouts to create diverse and captivating spaces for customers.
The layout: We embraced a free-flow design approach, leveraging common behavioral trends of shoppers to encourage creativity and exploration. This layout facilitated the prominence of various promotional displays, enhancing visibility and engagement within the space.
The store's exterior captivates potential customers with enticing display windows and outdoor signage, enticing passersby to step inside. A vertical garden adorns the nameboard, featuring live plants to infuse the space with a natural and serene atmosphere, juxtaposing the commercial facade. Additionally, a meticulously crafted planogram was devised to guide customer behavior, directing attention and shaping movement within the store.
